"Vertical cooperative advertising and pricing decisions in a ..."

Gerhard Aust, Udo Buscher (2012)

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DOI: 10.1016/J.EJOR.2012.06.042

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type: Journal Article

metadata version: 2023-05-01

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Gerhard Aust, Udo Buscher:
Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: A game-theoretic approach. Eur. J. Oper. Res. 223(2): 473-482 (2012)

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