"The role of microtransactions in impulse buying and purchase intention in ..."

Paulo Rita et al. (2024)

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DOI: 10.1016/J.ENTCOM.2024.100693

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type: Journal Article

metadata version: 2024-10-06

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Paulo Rita, João Guerreiro, Ricardo Ramos, Ricardo G. Caetano:
The role of microtransactions in impulse buying and purchase intention in the video game market. Entertain. Comput. 50: 100693 (2024)

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