"Characteristics determining customer's preferences for OTT video ..."

Kailash Kumar et al. (2025)

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DOI: 10.1016/J.ENTCOM.2024.100746

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type: Journal Article

metadata version: 2024-08-04

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Kailash Kumar, V. Rama Krishna, Manoj Govindaraj, Vilis Pawar, S. Sathyakala, R. Viswanathan:
Characteristics determining customer's preferences for OTT video streaming: A multivariate analysis. Entertain. Comput. 52: 100746 (2025)

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