"The effects of mini-detail short videos on consumer purchase intention on ..."

Yanying Feng, Mengfan Zhai, Yaolin Du (2024)

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DOI: 10.1016/J.ENTCOM.2024.100745

access: closed

type: Journal Article

metadata version: 2024-08-02

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Yanying Feng, Mengfan Zhai, Yaolin Du:
The effects of mini-detail short videos on consumer purchase intention on Taobao: A TAM2-based approach. Entertain. Comput. 51: 100745 (2024)

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