"Mood and social presence on consumer purchase behaviour in C2C E-commerce ..."

Hanpeng Zhang et al. (2012)

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DOI: 10.1007/S12525-012-0097-Z

access: closed

type: Journal Article

metadata version: 2020-03-13

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Hanpeng Zhang, Yong Lu, Xiaoli Shi, Zongming Tang, Zhijian Zhao:
Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture. Electron. Mark. 22(3): 143-154 (2012)

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