"Insights from consumer interactions on a social networking site: Findings ..."

Carsten D. Schultz (2016)

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DOI: 10.1007/S12525-015-0209-7

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type: Journal Article

metadata version: 2024-08-04

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Carsten D. Schultz:
Insights from consumer interactions on a social networking site: Findings from six apparel retail brands. Electron. Mark. 26(3): 203-217 (2016)

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