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"Shiny happy people buying: the role of emotions on personalized e-shopping."

Ilias O. Pappas et al. (2014)

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DOI: 10.1007/S12525-014-0153-Y

access: open

type: Journal Article

metadata version: 2024-05-07

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  dblp key:
  - journals/electronicmarkets/PappasKGC14
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  - https://dblp.org/rec/journals/electronicmarkets/PappasKGC14
Ilias O. Pappas, Panos E. Kourouthanassis, Michail N. Giannakos, Vassilios Chrissikopoulos:
Shiny happy people buying: the role of emotions on personalized e-shopping. Electron. Mark. 24(3): 193-206 (2014)

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