"Data-Driven Marketing."

Maurice D. Mulvenna, Marian Norwood, Alex G. Büchner (1998)

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DOI: 10.1080/10196789800000038

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/electronicmarkets/MulvennaNB98
Maurice D. Mulvenna, Marian Norwood, Alex G. Büchner:
Data-Driven Marketing. Electron. Mark. 8(3): 32-35 (1998)

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