"The Impact of Brand Personality and Customer Satisfaction on Customer's ..."

Stephanie Magin et al. (2003)

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DOI: 10.1080/1019678032000135572

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/electronicmarkets/MaginAHH03
Stephanie Magin, René Algesheimer, Frank Huber, Andreas Herrmann:
The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers. Electron. Mark. 13(4): 294-308 (2003)

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