"Consumers' Use of Enhanced TV Features and Interest in E-Commerce on Cable ..."

Louisa Ha, Sylvia Chan-Olmsted (2002)

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DOI: 10.1080/101967802762553495

access: closed

type: Journal Article

metadata version: 2020-03-13

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Louisa Ha, Sylvia Chan-Olmsted:
Consumers' Use of Enhanced TV Features and Interest in E-Commerce on Cable Network Websites. Electron. Mark. 12(4): 237-247 (2002)

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