"An empirical study on traditional offline retailer's switching ..."

Zihan Guan et al. (2024)

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DOI: 10.1007/S12525-024-00702-6

access: closed

type: Journal Article

metadata version: 2024-03-16

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  - https://dblp.org/rec/journals/electronicmarkets/GuanSYXQ24
Zihan Guan, Xiaoran Shi, Huajing Ying, Ruhui Xue, Xiaojiao Qiao:
An empirical study on traditional offline retailer's switching intention towards community-based group buying program: A push-pull-mooring model. Electron. Mark. 34(1): 18 (2024)

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