"Online Marketing Effectiveness - the influence of information load and ..."

José-Alberto Castañeda et al. (2020)

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DOI: 10.1007/S12525-019-00372-9

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - journals/electronicmarkets/CastanedaFMJ20
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  - https://dblp.org/rec/journals/electronicmarkets/CastanedaFMJ20
José-Alberto Castañeda, Dolores M. Frías-Jamilena, Miguel A. Rodriguez Molina, Adam Jones:
Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison. Electron. Mark. 30(4): 759-773 (2020)

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