"The Marketing Scale Effectiveness of Virtual Communities."

Jacques Bughin, Michael Zeisser (2001)

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DOI: 10.1080/101967801753405544

access: closed

type: Journal Article

metadata version: 2020-03-13

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Jacques Bughin, Michael Zeisser:
The Marketing Scale Effectiveness of Virtual Communities. Electron. Mark. 11(4): 258-262 (2001)

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