"Consequences of customer engagement behavior: when negative Facebook posts ..."

Sofie Bitter, Sonja Grabner-Kräuter (2016)

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DOI: 10.1007/S12525-016-0220-7

access: open

type: Journal Article

metadata version: 2023-09-30

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  - journals/electronicmarkets/BitterG16
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  - https://dblp.org/rec/journals/electronicmarkets/BitterG16
Sofie Bitter, Sonja Grabner-Kräuter:
Consequences of customer engagement behavior: when negative Facebook posts have positive effects. Electron. Mark. 26(3): 219-231 (2016)

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