"Mass customization and strategic benefits: a case study in Brazil."

Silvia Novaes Zilber, Jouliana Jordan Nohara (2009)

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DOI: 10.1002/J.1681-4835.2009.TB00252.X

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type: Journal Article

metadata version: 2022-02-21

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Silvia Novaes Zilber, Jouliana Jordan Nohara:
Mass customization and strategic benefits: a case study in Brazil. Electron. J. Inf. Syst. Dev. Ctries. 36(1): 1-26 (2009)

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