"A systematic data-driven approach for targeted marketing in enterprise ..."

Utsav Upadhyay et al. (2024)

> Home

Details and statistics

DOI: 10.1080/17517575.2024.2356770

access: closed

type: Journal Article

metadata version: 2024-10-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/eis/UpadhyayKSSAPG24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/eis/UpadhyayKSSAPG24
Utsav Upadhyay, Alok Kumar, Gajanand Sharma, Satyajeet Sharma, Varsha Arya, Prabin Kumar Panigrahi, Brij B. Gupta:
A systematic data-driven approach for targeted marketing in enterprise information system. Enterp. Inf. Syst. 18(8) (2024)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.