"Understanding promotion framing effect on purchase intention of elderly ..."

Peng Zhu et al. (2020)

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DOI: 10.1016/J.ELERAP.2020.101010

access: closed

type: Journal Article

metadata version: 2020-12-29

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Peng Zhu, Ziwei Wang, Xiaotong Li, Ying-Hsang Liu, Xingzhen Zhu:
Understanding promotion framing effect on purchase intention of elderly mobile app consumers. Electron. Commer. Res. Appl. 44: 101010 (2020)

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