"Disentangling consumers' negative reactions to impulse buying in the ..."

Haiping Zhao et al. (2023)

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DOI: 10.1016/J.ELERAP.2023.101328

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type: Journal Article

metadata version: 2024-08-04

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Haiping Zhao, Mengli Yu, Shaoxiong Fu, Zhao Cai, Eric T. K. Lim, Chee-Wee Tan:
Disentangling consumers' negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model. Electron. Commer. Res. Appl. 62: 101328 (2023)

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