"Online promotion cooling? The influence mechanism of consumer loyalty in ..."

Min Zhang, Sihong Li (2024)

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DOI: 10.1016/J.ELERAP.2024.101429

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type: Journal Article

metadata version: 2024-08-22

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Min Zhang, Sihong Li:
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions. Electron. Commer. Res. Appl. 67: 101429 (2024)

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