"Understanding consumers' continuance intention toward recommendation ..."

Tiantian Yang, Feng Yang, Jinqi Men (2023)

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DOI: 10.1016/J.ELERAP.2023.101270

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type: Journal Article

metadata version: 2023-08-18

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Tiantian Yang, Feng Yang, Jinqi Men:
Understanding consumers' continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory. Electron. Commer. Res. Appl. 59: 101270 (2023)

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