"Live streaming product display or social interaction: How do they ..."

Meiling Xin, Wei Liu, Ling Jian (2024)

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DOI: 10.1016/J.ELERAP.2024.101437

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type: Journal Article

metadata version: 2024-08-05

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Meiling Xin, Wei Liu, Ling Jian:
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective. Electron. Commer. Res. Appl. 67: 101437 (2024)

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