"The joint effect of framing and anchoring on internet buyers' decision-making."

Chin-Shan Wu, Fei-Fei Cheng (2011)

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DOI: 10.1016/J.ELERAP.2011.01.002

access: closed

type: Journal Article

metadata version: 2020-10-26

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Chin-Shan Wu, Fei-Fei Cheng:
The joint effect of framing and anchoring on internet buyers' decision-making. Electron. Commer. Res. Appl. 10(3): 358-368 (2011)

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