"Consumers rule: How consumer reviews influence perceived trustworthiness ..."

Sonja Utz, Peter Kerkhof, Joost van den Bos (2012)

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DOI: 10.1016/J.ELERAP.2011.07.010

access: closed

type: Journal Article

metadata version: 2020-02-22

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Sonja Utz, Peter Kerkhof, Joost van den Bos:
Consumers rule: How consumer reviews influence perceived trustworthiness of online stores. Electron. Commer. Res. Appl. 11(1): 49-58 (2012)

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