"How live streaming influences purchase intentions in social commerce: An ..."

Yuan Sun et al. (2019)

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DOI: 10.1016/J.ELERAP.2019.100886

access: closed

type: Journal Article

metadata version: 2024-09-19

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Yuan Sun, Xiang Shao, Xiaotong Li, Yue Guo, Kun Nie:
How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electron. Commer. Res. Appl. 37 (2019)

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