"The influence of product integration on online advertising effectiveness."

Peijian Song et al. (2011)

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DOI: 10.1016/J.ELERAP.2010.09.003

access: closed

type: Journal Article

metadata version: 2020-02-22

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Peijian Song, Heng Xu, Angsana A. Techatassanasoontorn, Cheng Zhang:
The influence of product integration on online advertising effectiveness. Electron. Commer. Res. Appl. 10(3): 288-303 (2011)

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