"Graphic or short video? The influence mechanism of UGC types on ..."

Min Qin et al. (2024)

> Home

Details and statistics

DOI: 10.1016/J.ELERAP.2024.101402

access: closed

type: Journal Article

metadata version: 2024-10-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ecra/QinQZZL24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ecra/QinQZZL24
Min Qin, Shanshan Qiu, Yu Zhao, Wei Zhu, Shuqin Li:
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention - Take Xiaohongshu as an example. Electron. Commer. Res. Appl. 65: 101402 (2024)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.