"Graphic or short video? The influence mechanism of UGC types on ..."

Min Qin et al. (2024)

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DOI: 10.1016/J.ELERAP.2024.101402

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type: Journal Article

metadata version: 2024-08-22

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Min Qin, Shanshan Qiu, Yu Zhao, Wei Zhu, Shuqin Li:
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention - Take Xiaohongshu as an example. Electron. Commer. Res. Appl. 65: 101402 (2024)

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