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"Can we get from liking to buying? Behavioral differences in hedonic and ..."
Essi Pöyry, Petri Parvinen, Tuuli Malmivaara (2013)
- Essi Pöyry, Petri Parvinen, Tuuli Malmivaara:
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage. Electron. Commer. Res. Appl. 12(4): 224-235 (2013)
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