"Investigating consumers' cognitive, emotional, and behavioral engagement ..."

Long Ma, Wei Ou, Chei Sian Lee (2022)

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DOI: 10.1016/J.ELERAP.2022.101179

access: closed

type: Journal Article

metadata version: 2023-08-30

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Long Ma, Wei Ou, Chei Sian Lee:
Investigating consumers' cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach. Electron. Commer. Res. Appl. 54: 101179 (2022)

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