"Video platforms' advertising and pricing decisions in the presence of ..."

Xueyu Liu, Shue Mei, Weijun Zhong (2024)

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DOI: 10.1016/J.ELERAP.2024.101405

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type: Journal Article

metadata version: 2024-08-05

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Xueyu Liu, Shue Mei, Weijun Zhong:
Video platforms' advertising and pricing decisions in the presence of derivative videos. Electron. Commer. Res. Appl. 65: 101405 (2024)

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