"Optimal channel strategy for an e-seller: Whether and when to introduce ..."

Zhi Liu et al. (2024)

> Home

Details and statistics

DOI: 10.1016/J.ELERAP.2023.101348

access: closed

type: Journal Article

metadata version: 2024-05-07

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ecra/LiuCZGZ24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ecra/LiuCZGZ24
Zhi Liu, Haoran Chen, Xuemei Zhang, Yuvraj Gajpal, Zhichao Zhang:
Optimal channel strategy for an e-seller: Whether and when to introduce live streaming? Electron. Commer. Res. Appl. 63: 101348 (2024)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.