"Keyword targeting optimization in sponsored search advertising: Combining ..."

Huiran Li, Yanwu Yang (2022)

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DOI: 10.1016/J.ELERAP.2022.101209

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type: Journal Article

metadata version: 2023-01-03

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Huiran Li, Yanwu Yang:
Keyword targeting optimization in sponsored search advertising: Combining selection and matching. Electron. Commer. Res. Appl. 56: 101209 (2022)

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