"Live streaming selling strategies of online retailers with spillover effects."

Zhiwen Li et al. (2024)

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DOI: 10.1016/J.ELERAP.2023.101330

access: closed

type: Journal Article

metadata version: 2024-02-16

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Zhiwen Li, Dongsheng Liu, Jiankang Zhang, Pei Wang, Xu Guan:
Live streaming selling strategies of online retailers with spillover effects. Electron. Commer. Res. Appl. 63: 101330 (2024)

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