"Identifying influential reviewers for word-of-mouth marketing."

Yung-Ming Li, Chia-Hao Lin, Cheng-Yang Lai (2010)

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DOI: 10.1016/J.ELERAP.2010.02.004

access: closed

type: Journal Article

metadata version: 2020-02-22

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Yung-Ming Li, Chia-Hao Lin, Cheng-Yang Lai:
Identifying influential reviewers for word-of-mouth marketing. Electron. Commer. Res. Appl. 9(4): 294-304 (2010)

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