"The effects of user- and marketer-generated content on customer ..."

Jin Li, Wanting Dong, Jing Ren (2024)

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DOI: 10.1016/J.ELERAP.2024.101407

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type: Journal Article

metadata version: 2024-10-07

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Jin Li, Wanting Dong, Jing Ren:
The effects of user- and marketer-generated content on customer satisfaction: A textual analysis approach. Electron. Commer. Res. Appl. 65: 101407 (2024)

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