"The effect of negative online consumer reviews on product attitude: An ..."

Jumin Lee, Do-Hyung Park, Ingoo Han (2008)

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DOI: 10.1016/J.ELERAP.2007.05.004

access: closed

type: Journal Article

metadata version: 2020-02-22

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Jumin Lee, Do-Hyung Park, Ingoo Han:
The effect of negative online consumer reviews on product attitude: An information processing view. Electron. Commer. Res. Appl. 7(3): 341-352 (2008)

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