"The moderating effects of psychological reactance and product involvement ..."

Soonjae Kwon, Namho Chung (2010)

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DOI: 10.1016/J.ELERAP.2010.04.004

access: closed

type: Journal Article

metadata version: 2023-03-21

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Soonjae Kwon, Namho Chung:
The moderating effects of psychological reactance and product involvement on online shopping recommendation mechanisms based on a causal map. Electron. Commer. Res. Appl. 9(6): 522-536 (2010)

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