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"The 4th V? The effect of word of mouth volatility on product performance."
Minjeong Kim, Shijin Yoo (2020)
- Minjeong Kim, Shijin Yoo:
The 4th V? The effect of word of mouth volatility on product performance. Electron. Commer. Res. Appl. 44: 101016 (2020)
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