"Does national culture explain consumers' reliance on online reviews? ..."

Rae Yule Kim (2019)

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DOI: 10.1016/J.ELERAP.2019.100878

access: closed

type: Journal Article

metadata version: 2020-02-22

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Rae Yule Kim:
Does national culture explain consumers' reliance on online reviews? Cross-cultural variations in the effect of online review ratings on consumer choice. Electron. Commer. Res. Appl. 37 (2019)

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