"Sharing secure m-coupons for peer-generated targeting via eWOM communications."

Sue-Chen Hsueh, Jun-Ming Chen (2010)

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DOI: 10.1016/J.ELERAP.2010.01.002

access: closed

type: Journal Article

metadata version: 2020-02-22

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Sue-Chen Hsueh, Jun-Ming Chen:
Sharing secure m-coupons for peer-generated targeting via eWOM communications. Electron. Commer. Res. Appl. 9(4): 283-293 (2010)

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