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"Product Customization Schemes and Value Co-Creation with Platform-Driven ..."
Bo He, Öznur Özdemir-Akyildirim, Kaifu Yuan (2023)
- Bo He, Öznur Özdemir-Akyildirim, Kaifu Yuan:
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model. Electron. Commer. Res. Appl. 62: 101339 (2023)
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