"Electronic word of mouth analysis for new product positioning evaluation."

Andreas Gregoriades, Maria Pampaka (2020)

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DOI: 10.1016/J.ELERAP.2020.100986

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type: Journal Article

metadata version: 2020-09-05

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Andreas Gregoriades, Maria Pampaka:
Electronic word of mouth analysis for new product positioning evaluation. Electron. Commer. Res. Appl. 42: 100986 (2020)

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