"Live streaming strategy under multi-channel sales of the online retailer."

Hanyu Gong et al. (2022)

> Home

Details and statistics

DOI: 10.1016/J.ELERAP.2022.101184

access: closed

type: Journal Article

metadata version: 2024-11-25

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ecra/GongZRH22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ecra/GongZRH22
Hanyu Gong, Meng Zhao, Jiali Ren, Zhihua Hao:
Live streaming strategy under multi-channel sales of the online retailer. Electron. Commer. Res. Appl. 55: 101184 (2022)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.