"Understanding why consumers engage in electronic word-of-mouth ..."

Jen-Ruei Fu, Pei-Hung Ju, Chiung-Wen Hsu (2015)

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DOI: 10.1016/J.ELERAP.2015.09.003

access: closed

type: Journal Article

metadata version: 2020-02-22

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Jen-Ruei Fu, Pei-Hung Ju, Chiung-Wen Hsu:
Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory. Electron. Commer. Res. Appl. 14(6): 616-630 (2015)

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