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"Live streaming sales: Streamer type choice and limited sales strategy for ..."
Zhong Du, Zhi-Ping Fan, Fenghao Sun (2023)
- Zhong Du, Zhi-Ping Fan, Fenghao Sun:
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer. Electron. Commer. Res. Appl. 61: 101300 (2023)
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