"Using a consumer socialization framework to understand electronic ..."

Shu-Chuan Chu, Yongjun Sung (2015)

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DOI: 10.1016/J.ELERAP.2015.04.002

access: closed

type: Journal Article

metadata version: 2023-06-26

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Shu-Chuan Chu, Yongjun Sung:
Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter. Electron. Commer. Res. Appl. 14(4): 251-260 (2015)

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