"The effects of happiness types and happiness congruity on game app ..."

Hsuan-Yi Chou, Shaojung Sharon Wang (2016)

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DOI: 10.1016/J.ELERAP.2016.09.001

access: closed

type: Journal Article

metadata version: 2020-02-22

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Hsuan-Yi Chou, Shaojung Sharon Wang:
The effects of happiness types and happiness congruity on game app advertising and environments. Electron. Commer. Res. Appl. 20: 1-14 (2016)

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