"Linking relationship equity to brand resonance in a social networking ..."

Ya-Yun Cheng et al. (2019)

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DOI: 10.1016/J.ELERAP.2019.100849

access: closed

type: Journal Article

metadata version: 2020-02-22

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Ya-Yun Cheng, Wei-Feng Tung, Ming-Hsien Yang, Chang-Tang Chiang:
Linking relationship equity to brand resonance in a social networking brand community. Electron. Commer. Res. Appl. 35 (2019)

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