"Consumer benefit creation in online group buying: The social capital and ..."

Yi-Cheng Chen et al. (2015)

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DOI: 10.1016/J.ELERAP.2015.07.003

access: closed

type: Journal Article

metadata version: 2020-02-22

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Yi-Cheng Chen, Jen-Her Wu, Lifang Peng, Ron Chuen Yeh:
Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation. Electron. Commer. Res. Appl. 14(6): 499-513 (2015)

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