"Impact of viewer-streamer-content congruence on users' behavioral ..."

Yuangao Chen, Luonan Li, Wangyue Zhou (2025)

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DOI: 10.1016/J.ELERAP.2025.101492

access: closed

type: Journal Article

metadata version: 2025-04-01

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Yuangao Chen, Luonan Li, Wangyue Zhou:
Impact of viewer-streamer-content congruence on users' behavioral intention in virtual streaming: The moderating effect of role-playing. Electron. Commer. Res. Appl. 70: 101492 (2025)

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