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"Personalized pricing with persuasive advertising and the value of consumer ..."
Lei Yan et al. (2024)
- Lei Yan, Yuxiang Zhang, Shue Mei, Weijun Zhong:
Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework. Electron. Commer. Res. 24(3): 1533-1562 (2024)
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